Top Ten Reseller Hosting Mistakes

Reseller hosting certainly seems easy at first blush, but it's a bit more complicated than it appears. As a result, there are some common mistakes that rookie resellers end up making:
 
1)    Putting advertising up on their primary website. Ads are ugly, as a rule, and (unless they are very well done and seamlessly implemented) make a website look unprofessional. A website should give the impression that a company is successful. Ads give the impression that the company needs money badly.
 
2)    Not offering enough customer service. Your customers should have at least two ways of contacting you in an emergency- a toll free number and an e-mail address are good places to start.
 
3)    Overestimating their abilities. It is certainly possible for one or two people to manage a hosting company, but they won't be physically able to provide around-the-clock maintenance and customer support. Know your limits, and hire enough help.
 
4)    Having a sparse or unprofessional-looking site. Ads aren't the only way to make a site look bad. Customers want to do business with hosting companies that are technically savvy, and an incomplete or dated looking website will make you look like anything but.
 
5)    Undercutting themselves. There is no way to compete with large hosting companies or public domain registrars based on price alone. Instead, make up the difference with excellent customer support and services.
 
6)    Not doing enough homework. Hosting is not for the faint of heart, and not for someone who hasn't done their research before getting involved. Being a hosting reseller requires work, and a good bit of technical knowledge. Have a clear idea of what will be required of you before you invest in a hosting reseller account.
 
7)    Not having enough drive. It's important to be passionate about what you do, no matter what field you get into. If you want to be a hosting reseller, be prepared to have the drive and tenacity to stick with it, learn all you can about it, and try to be the best you can at it.
 
8)    Going too big. It might be tempting to sign up for the biggest, most expensive reseller hosting plan you can afford. However, you are not likely to need that much bandwidth or storage space at the outset, and no hosting company is going to discourage you from upgrading when you do need it later on.
 
9)    Not planning their finances. This goes hand in hand with number 8. In addition to wanting to jump on the biggest, most expensive reseller hosting plan they can, many newbies neglect to budget for things like advertising. In the beginning, you won't have any customers. If you don't have any customers, why do you need all of that space? Save your money for advertising instead.
 
10)     And, the biggest mistake resellers make... not researching their host. A good host will make your job easy. A bad one will make it very, very unpleasant. Your host is the company that actually handles the disk space and bandwidth your customers buy, so if they have a lot of down time and poor service, your customers will too. The only problems is that your customers do business with you, not your host... so they're going to go back to you to fix the problem!
 
Being a hosting reseller can be lucrative, but only if you're willing to put in the time, money, and effort to avoid falling into these traps. If you can manage to avoid these pitfalls, you'll have a lot more success in your reseller hosting endeavors.