Marketing Your Hosting Company

So, you've chosen to become a hosting reseller, set up the best custom hosting plans for your prospective customer base, have your billing software set up, and are ready to go. There's only one problem- you don't have any customers!
In the outside world, brick and mortar stores sometimes get passers by that come in, look around, and spend some money. People rarely visit sites by typing in a random URL and hoping it takes them where they want to be. Therefore, if a hosting company wants a customer base, they're going to have to work for it by using a combination of different marketing techniques.
One of the best marketing techniques, bar none, is word of mouth advertising. This is where someone tries your service, and loves it so much that they tell three people, who tell three people, who tell three people, and so on. This advertising is about as close to free as advertising gets, and people who aren't swayed by other ads are more likely to pay attention to word of mouth advertising from someone they know and trust. There's only one problem- word of mouth advertising requires customers to spread the word. So, how do you get your first customer?
Search engines are an important tool when it comes to marketing things on the internet. Being the top ranked result for a specific keyword on a search engine like Google or Bing translates to an awful lot of  visitors to your site. You can't really pay to be that number one result, however. Getting there requires search engine optimization, or SEO, which promotes websites using the way search engines work naturally. SEO relies on a combination of relevancy and the right keywords to end up highly placed on a search engine's rankings. This is a totally free form of advertising, all that's required is an SEO expert to sit down and discover how to make your hosting company appear as close to the number one result as possible.
Pay per click advertising is what people usually think of when they hear about advertising on the internet. Things like banner ads, buttons, leaderboards, and other text, graphic, or video ads frequently show up on a variety of websites. These are almost always sites that are free to visit or use, since these ads provide the revenue that site owners need to keep their sites up. Pay per click advertising, much as its name implies, pays people for displaying ads on their website. Every time the ad in question gets clicked, the person who owns the site hosting the ad makes a little money. Beware, however- many web users have browsers with ad blocking software, so relying on a combination of advertising techniques may work out better than using pay-per-click ads alone.
Sending out e-mails at random or posting on message boards are other ways of advertising online. They aren't terrible effective, though, since the recipients will most likely view them as unwanted spam. As a result, these kinds of ads are often ignored, and people may even file complaints against the spammer's ISP. Instead of stooping to these kind of tactics, carefully applying a combination of SEO, pay-per-click advertising, and providing the kind of service that your customers will want to tell their friends about achieve better results.
After a good hosting plan, a private DNS, and a professional-looking website, advertising is the best thing that a hosting reseller can do for their company. Things like word of mouth and SEO are free, and pay-per-click ads are very cheap, but they all pay off in a big way when it comes to attracting new customers.