Private DNS Servers

In the context of hosting reselling, a private DNS is the DNS that a reseller is using to sell domain hosting services to their customers. A private DNS is a good way for a company to brand all of their web services. Having a private DNS is not required for a reseller, but there are some very compelling reasons why resellers would do well to set them up for themselves.
The biggest reason why a reseller needs a private DNS is to protect their business. Since a private DNS allows a hosting company to brand their services, it creates brand recognition for them as well. What's even more important than brand recognition is keeping their infrastructure on a 'need to know' basis. This way, any domains that their customers register will point back to the reseller's private domain name server, and not a server with their hosting company's name on it. This keeps the reseller from having to unfairly compete with their host, since the customer won't be tempted to leave the reseller to go to the host for a better price. So, resellers get to keep their customers, and the customers themselves  are none the wiser about the reseller's relationship to their host.
Private domain name servers are easy to set up, and there are very few hosting companies that don't offer this option to their resellers. Anyone that is considering paying for a reseller account from a hosting company that doesn't offer a private DNS should strongly consider taking their money elsewhere. The advantages of having a private DNS are too important for a reseller to pass up, and there are plenty of other companies out there that offer this vital service to their resellers.
Setting up private DNS is easy with Namecheap. All that's required is for resellers to log into their Namecheap account, and click on the 'Domains' button. That should lead to the 'Manage Domains' link, where resellers can choose their required domain name. Then, after selecting Nameserver Registration, they can choose the subdomains they would like to use with their domain, and add the dedicated IP addresses provided by Namecheap. With one click of the 'Add Nameservers' button, it's all done. It will then take between one to three days for the DNS to propagate around the world, during which time it will be unavailable. Once the DNS has propagated, the whole process is complete.
The private DNS setup process is similar with GoDaddy. There, resellers have to log into their GoDaddy account, go to the 'Domains' heading, and choose 'My Domains.' The domain that requires a private nameserver should be right there. After clicking on it, resellers can click on 'Add Host.' For the host name, they should put 'ns1' in the box provided. This will be appended to their domain name to create their host name. In this case, it would be '' After that, they can enter their primary IP address under 'Host IP 1:', then click 'Ok.' The first nameserver is created. Repeat this process to create the second name server. After seting up the second nameserver you replace the existings nameservers with the new ones you create e.g , We recommend using two nameservers for your domain names.
Setting up a private DNS is one of the most important things a business owner can do for their hosting company. Private domain name servers aren't complicated to set up, but the rewards that they offer are many. The relationship between a reseller and their host only works as long as the reseller isn't forced to compete with them, and a private DNS offers resellers with an added layer of anonymity that helps protect their business.